Tracy Highland

Communication Specialist, JILL Media

Tracy Highland is a Communication Specialist with over 20 years experience. Her niche is Social Media Strategy and Management. Through her company JILL Media, she provides support to SMEs, non- profit organisations and large corporations seeking to build their brands and online communities in the social media space.

Her career started in journalism, having worked at both Starcom Network and the Barbados Advocate. She then moved on to Public Relations, working as Assistant Director of Public Relations at a US University, and as a freelance publicist and writer on her move back to Barbados. In 2012 she founded her company JILL Media where she created a niche in Social Media Marketing. She has worked with a number of notable clients over the years including The Massy Group, Roberts Manufacturing, The Barbados Tourism Marketing Inc. and Facey Commodities.

She has participated as a Social Media expert in a number of panels including the Caribbean Development Bank’s Resilience series in 2020 and she currently conducts social media training for Ten Habit, a regional organisation that supports entrepreneurs.

She holds a Bachelor of Arts Degree in Mass Media Communications and has taught in the Associate Degree - Mass Communication Programme at the Barbados Community College.

11:10 - 11:50 A.M.

Thursday 11th Nov

Using Your Personal Brand To Grow Your Business On Social Media

Brands often work tirelessly to leverage social media to boost online visibility and revenue. They want more clicks, more likes, and they want to create a positive user experience.

The nature of doing business is rapidly changing and businesses  need to take a different approach to growing their brand through social media. Customers often trust information from people they know when making a purchase decision therefore building personal connections might be the most effective way to develop trust and confidence with your audience. With a renewed passion and purpose, the possibilities of your online brand can be limitless! This session will share practical ways  ways you can use social media to make this happen.